I WAS ON A MISSION TO CREATE A LIP PRODUCT THAT WOULD LAST ALL DAY. THE ORIGINAL PRODUCT WAS CALLED LONG WEAR LIQUID LIP COLOR, THEN RENAMED STAY ALL DAY LIQUID LIPSTICK & IT STARTED A NEW MAKEUP SUBCATEGORY, LONG WEAR LIQUID LIPSTICK.

ALWAYS ON LIQUID LIPSTICK CREATED IN BULLET FORM FOR MAX PIGMENT, LONG WEAR, COMFORT & PRECISION APPLICATION.

CREATED.TESTED.PHOTOGRAPHED AT SMASHBOX STUDIOS WITH PHOTOGRAPHERS, LIGHTING EXPERTS, PROFESSIONAL MAKEUP ARTISTS & PRODUCT DEVELOPMENT.

ALWAYS ON LIQUID LIPSTICK WAS THE FIRST SMASHBOX PRODUCT INFUSED WITH PRIMER OIL COMPLEX INCLUDING JOJOBA, APRICOT & SUNFLOWER FOR COMFORTABLE LONG WEAR. ALL PRODUCTS IN THE PORTFOLIO ARE NOW INFUSED WITH PRIMER FOR SMOOTHING & BLURRING, LONG WEAR OR HYDRATION & PLUMPING. THE APPLICATOR WAS CREATED FOR PRECISION APPLICATION TO LINE & FILL THE LIPS.

CREATED.TESTED.PHOTOGRAPHED AT SMASHBOX STUDIOS WITH PHOTOGRAPHERS, LIGHTING EXPERTS, PROFESSIONAL MAKEUP ARTISTS & PRODUCT DEVELOPMENT.

SMASHBOX & THE ESTEE LAUDER INNOVATION TEAM INTRODUCED THE FIRST-EVER 3D PRINTED LIPSTICK WITH THE BE LEGENDARY LIPSTICK FORMULA & CUSTOM PRINTED DESIGNS.

EACH SEASON A STILA LIP AND CHEEK STAIN WAS LAUNCHED WITH A NEW SHADE & SUPERFRUIT INFUSION INCLUDING: YUMBERRY, POMEGRANATE, CHERRY, ACAI, RASPBERRY, MANGO AND COCONUT.

STILA’S ICONIC FLOW THROUGH PEN WAS COLOR MATCHED TO EACH SHADE AND A FRUIT ILLUSTRATION WAS CREATED BY THE ORIGINAL STILA CREATIVE DIRECTOR, RODNEY KIZZIAH.

SHADES WERE DEVELOPED AT THE LAB IN JAPAN SPECIFICALLY TO ALLOW DYES & PIGMENTS TO FLOW THROUGH THE INTERNAL MECHANISMS.

THE STILA CHERRY LIP AND CHEEK STAIN WAS INSPIRED BY THE CHERRY TREES SURROUNDING MY MOTHER’S HOME. THE FORMULA WAS INFUSED WITH CHERRY TO CREATE SHEER, LONG LASTING STAIN FOR LIPS AND CHEEKS AND PROVIDE ANTIOXIDANTS THAT ARE GOOD FOR YOUR SKIN.

THE PACKAGE IS STILA’S ICONIC FLOW THROUGH PEN ENGINEERED BY TOKIWA WITH ILLUSTRATIONS BY CAITLIN DINKINS.

A SKIN TINT, MOISTURIZER, PRIMER, AND SPF IN ONE DELIVERS A RADIANT GLOW, EFFICACIOUS SKIN CARE INGREDIENTS & COVERAGE THAT LASTS IN AN INCLUSIVE SHADE RANGE.

CREATED.TESTED.PHOTOGRAPHED AT SMASHBOX STUDIOS WITH PHOTOGRAPHERS, LIGHTING EXPERTS, PROFESSIONAL MAKEUP ARTISTS & PRODUCT DEVELOPMENT.

THE SMASHBOX PHOTO FINISH PRIMERS ARE MAKEUP PREP & SKIN CARE WITH EFFICACIOUS INGREDIENTS IN ONE. THE INNOVATIVE SILKSCREEN COMPLEX CREATES A LIGHTWEIGHT, BREATHABLE BARRIER TO DEFEND THE SKIN AGAINST ENVIRONMENTAL AGGRESSORS LIKE POLLUTION AND BLUE LIGHT. HYALURONIC ACID HYDRATES. PROBIOTIC EXTRACT PROVIDE BARRIER PROTECTION. ALGAE CALMS AND SOOTHES. VITAMINS NOURISH AND PROVIDE ANTIOXIDANT PROTECTION. EACH PRIMER ADDRESSES A SKIN CONCERN AND CAN BE WORN ALONE OR WITH MAKEUP. PHOTO FINISH PRIMERS MAKE MAKEUP LOOK BETTER LONGER. CREATED.TESTED.PHOTOGRAPHED AT SMASHBOX STUDIOS WITH PHOTOGRAPHERS, LIGHTING EXPERTS, PROFESSIONAL MAKEUP ARTISTS & PRODUCT DEVELOPMENT.

ONE OF THE FIRST TUBING MASCARAS. TWO BRUSHES TO SPECIFICALLY MAXIMIZE VOLUMIZING & LENGTHENING.

THE STAY ALL DAY EYE SHADOW WAS THE FIRST LAUNCH WITH MUSE TECHNOLOGY FROM CHROMAVIS.

THE INSTRUCTIONAL TALKING SMOKY EYE PALETTE PROVIDES AUDIO AND VISUAL MAKEUP APPLICATION TECHNIQUES FROM A PROFESSIONAL MAKEUP ARTIST TO CREATE A SMOKY EYE LOOK.

PUSH A BUTTON TO HEAR STEP BY STEP AUDIO INSTRUCTIONS FROM AN ELECTRONIC SOUND MODULE & ROTATE THE LENTICULAR LABEL ON THE COMPACT LID TO SEE STEP BY STEP VISUAL PLACEMENT OF THE EYE SHADOW.

I WAS CHALLENGED BY THE SEPHORA CEO TO CREATE A FUTURISTIC COSMETIC PRODUCT. AT THE TIME, THE #1 MOST ASKED QUESTION AT SEPHORA WAS “HOW DO I ACHIEVE A SMOKY EYE LOOK?” SO I CREATED THE PALETTE TO SOLVE THE CONSUMER NEED PRIOR TO YOU TUBE.

THE PACKAGE CONCEPT EXPANDED INTO A TEACHING PALETTE FRANCHISE INCLUDING THE FOLLOWING MAKEUP APPLICATION TECHNIQUES: PERFECT CAT EYE, PERFECT POUT, DAY TO NIGHT EYE, LOVELY EYE, & NAVY, BROWN & GREEN SMOKY EYE. A LIMITED EDITION PALETTE WAS CREATED FOR BARBIE’S 50TH BIRTHDAY IN COLLABORATION WITH MATTEL.

THE FRANCHISE WAS EXPANDED WITH REGIONALLY RELEVANT LOOKS & TECHNIQUES WITH KOREAN, FRENCH AND GREEK LANGUAGE RECORDINGS FOR INTERNATIONAL MARKETS.

THE COMPACT IS PATENT PENDING AND RECEIVED SEVERAL AWARDS.

IDEATION, DESIGN & ENGINEERING BY JILL TOMANDL

THE INSTRUCTIONAL TALKING SMOKY EYE PALETTE PROVIDES AUDIO AND VISUAL DEMONSTRATION OF THE SMOKY EYE MAKEUP APPLICATION TECHNIQUES FROM A VIRTUAL, PROFESSIONAL, MAKEUP ARTIST. LISTEN TO STEP BY STEP AUDIO INSTRUCTION FROM AN ELECTRONIC VOICE MODULE AFTER PUSHING A BUTTON. A LENTICULAR LABEL ON THE LID OF THE COMPACT SHOWS STEP-BY-STEP VISUAL PLACEMENT OF THE EYE SHADOW.

THE COMPACT WAS CREATED BECAUSE THE #1 MOST ASKED QUESTION AT SEPHORA WAS “HOW DO I ACHIEVE A SMOKY EYE LOOK?”

INTERNATIONAL LANGUAGE PALETTES WERE CREATED IN FRENCH, GREEK AND KOREAN.

THE PACKAGE EXPANDED INTO A FRANCHISE TEACHING SEVERAL OTHER MAKEUP APPLICATION TECHNIQUES INCLUDING THE PERFECT CAT EYE, PERFECT POUT AND DAY TO NIGHT LOOKS.

A PALETTE WAS CREATED TO CELEBRATE BARBIE’S 50TH BIRTHDAY.

THE COMPACT IS PATENT PENDING AND RECEIVED SEVERAL AWARDS.

A TESTING PROTOCOL FOR THE STATE OF THE ART LIGHTING SYSTEM TO VALIDATE THE CLAIM “FOUNDATION LOOKS GOOD IN ANY LIGHT & WE CAN PROVE IT” INCLUDING AMBIENT, SUNLIGHT, FLUORESCENT, MAGIC HOUR & RETAILER LIGHTING.

PRIMERIZER = PRIMER + MOISTURIZER WITH HYALURONIC ACID & NIACINAMIDE. THE MOST AMOUNT OF HYDRATION IN THE THINNEST TEXTURE POSSIBLE TO PRIME YOUR SKIN FOR MAKEUP, SO MAKEUP LOOKS BETTER LONGER.

CREATED. TESTED. PHOTOGRAPHED AT SMASHBOX STUDIOS WITH PHOTOGRAPHERS, LIGHTING EXPERTS, PROFESSIONAL MAKEUP ARTISTS & PRODUCT DEVELOPMENT.

SHANINA SHAIK FOR THE SMASHBOX BROW COLLECTION

PREPRO FOR THE SHOOT WITH BROW EXPERT, KRISTIE STREICHER & PRO MAKEUP ARTIST, LORI TAYLOR DAVIS.

THIS FOUNDATION IS LIKE A THERMOSTAT THAT ADAPTS TO YOUR SKIN’S NEEDS FROM HYDRATION TO OIL CONTROL TO SMOOTH, BUILDABLE COVERAGE. POWERED BY ADAPTOGENS.

SMASHBOX BE SEEN, BE LEGENDARY LIPSTICK WAS CREATED BY WOMEN OF COLOR FOR PEOPLE OF COLOR TO EMPOWER WOMEN, THE BLACK COMMUNITY AND EMPLOYEES WITH EMPOWERING MESSAGING, COMMUNITY DONATIONS & VOLUNTEERING INITIATIVES.

THE CREATORS: STELLA NIINOI, R&D CHEMIST, KIA RAGLAND, PRODUCT DEVELOPER, LORI TAYLOR DAVIS MAKEUP ARTIST, BLACK & ALL WOMEN ON SET. ADVOCATED FOR THE PROGRAM.

STILA LIP VINYL HAS MAXED OUT SHINE AND PIGMENT FOR A LACQUERED LIP LOOK. THE PRODUCT IS INFUSED WITH RHODIOLA ROSEA TO ENHANCE YOUR MOOD.